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Article
Publication date: 9 February 2024

Fatih Çelik, Selçuk Yasin Yıldız, Behcet Yalin Ozkara, Mehmet Safa Çam and Blend Ibrahim

The study investigates the antecedents and consequences of digital ad avoidance in the e-commerce industry. This study aims to investigate how digital ad avoidance relates to…

Abstract

Purpose

The study investigates the antecedents and consequences of digital ad avoidance in the e-commerce industry. This study aims to investigate how digital ad avoidance relates to internet usage over time, using a two-wave longitudinal research design. This study also explores how real-world advertising clutter (clutter and non-clutter) affects these relationships.

Design/methodology/approach

The data were collected from 192 online consumers in Türkiye, and a two-wave longitudinal research design and structural equation modeling were conducted to test the hypotheses of the conceptual model.

Findings

The results indicated that perceived goal impediment and prior negative experience had positive effects on affective avoidance in both ad-clutter and non-clutter periods. Further, affective avoidance had a significant positive effect on both cognitive and behavioral avoidance in either period. In addition, ad clutter moderated the effects of cognitive and behavioral avoidance on online purchase intention.

Originality/value

This research provides new evidence of the crucial role perceived goal impediment, prior negative experience and perceived control each play in driving digital ad avoidance. This paper contributes to the body of knowledge in the field by exploring how advertising clutter (both cluttered and non-cluttered settings) moderates these relationships through a two-wave longitudinal study.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 8 August 2018

Erman Şentürk, Safa Bozkurt Coşkun and Mehmet Tarık Atay

The purpose of the study is to obtain an analytical approximate solution for jamming transition problem (JTP) using Adomian decomposition method (ADM).

Abstract

Purpose

The purpose of the study is to obtain an analytical approximate solution for jamming transition problem (JTP) using Adomian decomposition method (ADM).

Design/methodology/approach

In this study, the jamming transition is presented as a result of spontaneous deviations of headway and velocity that is caused by the acceleration/breaking rate to be higher than the critical value. Dissipative dynamics of traffic flow can be represented within the framework of the Lorenz scheme based on the car-following model in the one-lane highway. Through this paper, an analytical approximation for the solution is calculated via ADM that leads to a solution for headway deviation as a function of time.

Findings

A highly nonlinear differential equation having no exact solution due to JTP is considered and headway deviation is obtained implementing a number of different initial conditions. The results are discussed and compared with the available data in the literature and numerical solutions obtained from a built-in numerical function of the mathematical software used in the study. The advantage of using ADM for the problem is presented in the study and discussed on the basis of the results produced by the applied method.

Originality/value

This is the first study to apply ADM to JTP.

Details

Engineering Computations, vol. 35 no. 5
Type: Research Article
ISSN: 0264-4401

Keywords

Article
Publication date: 25 June 2020

Onur Ertuğrul, Zafer Çağatay Öter, Mustafa Safa Yılmaz, Ezgi Şahin, Mert Coşkun, Gürkan Tarakçı and Ebubekir Koç

The purpose of this paper is to evaluate the effect of post process combinations, e.g. hot isostatic pressing (HIP) only, HIP + T6 heat treatments, and T6 only, with different…

Abstract

Purpose

The purpose of this paper is to evaluate the effect of post process combinations, e.g. hot isostatic pressing (HIP) only, HIP + T6 heat treatments, and T6 only, with different aging time, on surface properties, microstructure and mechanical properties of stress-relieved AlSi10Mg parts produced by direct laser metal sintering.

Design/methodology/approach

HIP process and HIP + T6 heat treatments were applied to as stress-relieved direct laser metal sintered (DMLS) AlSi10Mg parts. Aging times of 4 and 12 h are selected to examine the optimum duration. To analyze the advantages of HIP process, a T6 heat treatment with 4 h of aging was also applied. Densities, open porosities and roughness values of as stress-relieved, HIPed, HIP + T6, and T6-only samples were measured. The samples were characterized by OM and SEM together with EDX analysis. An image analysis study was made to evaluate the inner pore structure, thereby to understand the mechanical behavior.

Findings

HIP process does not cause a significant change in surface porosity; yet it has a positive influence on inner porosity. HIP process results in a microstructure of the aluminum matrix surrounded by a network of micron and nano size Si particles. Additional heat treatment results in larger particles and precipitation. After HIPing, ductility increases but strength decreases. Samples aged 4 h present improved yield and tensile strength but decreased elongation, yet samples aged for 12 h reach a combination of optimum strength and ductility. The lower level of tensile strength and ductility in T6-only condition indicates that HIP process plays a crucial role in elimination of the porosity thus improves the effectiveness of subsequent heat treatment.

Originality/value

The study investigates the effect of post-process conditions and optimizes the aging time of the T6 heat treatment after HIP process in order to obtain improved mechanical properties. The stress-relieved state was chosen as the reference to prevent distortion during HIPing or heat treatment.

Details

Rapid Prototyping Journal, vol. 26 no. 8
Type: Research Article
ISSN: 1355-2546

Keywords

Article
Publication date: 19 April 2022

Gürkan Tarakçı, Hamaid Mahmood Khan, Mustafa Safa Yılmaz and Gökhan Özer

The present paper aims to systematically investigate the influence of building orientations (0°, 15°, 30°, 45°, 60°, 75°) and heat treatment processes on the…

Abstract

Purpose

The present paper aims to systematically investigate the influence of building orientations (0°, 15°, 30°, 45°, 60°, 75°) and heat treatment processes on the macro-/micro-structural, mechanical and electrochemical behaviors of selective laser melting (SLM) prepared AlSi10Mg alloy parts.

Design/methodology/approach

AlSi10Mg samples were produced by the SLM method using standard processing parameters at 0°, 15°, 30°, 45°, 60° and 75° building angles. The effects of building orientations on the physical, mechanical and electrochemical properties of the alloy were investigated.

Findings

With the increase in the building orientation from 15° to 75°, the structural defects were found reducing. The effect of step size of inclined geometries was found to significantly influence the mechanical and electrochemical properties of the AlSi10Mg samples. Tensile strength for samples fabricated at lower angles (0°, 15°, 30°) reported a drop of approximately 11% than SLM 0° samples. Moreover, the tensile strength was found to decrease from 412.35 ± 9.568 MPa for the as-built samples to 290.48 ± 12.658 MPa, whereas the fracture strain increases from 3.32 ± 0.56% to 5.6 ± 0.6% when the as-built sample was treated with T6 treatment. This study indicates that the microstructure and mechanical properties of SLM-processed AlSi10Mg alloy can be tailored by a suitable heat treatment or building angle.

Originality/value

Microstructural and mechanical behavior of horizontal or vertically built SLM components have already been demonstrated several times. However, the influence of different building orientations, such as 0°, 15°, 30°, 45°, 60°, 75°, has not been explored in-depth, particularly on corrosion and general mechanical performance. As a result, this work may be of significant relevance to academics and designers, given the varying orientation of internal component of SLM structures.

Article
Publication date: 10 June 2021

Mustafa Safa Yılmaz, Gökhan Özer, Zafer Çağatay Öter and Onur Ertuğrul

This paper aims to investigate the effects of various heat treatments on microstructure, hardness, porosity and corrosion properties of the parts.

Abstract

Purpose

This paper aims to investigate the effects of various heat treatments on microstructure, hardness, porosity and corrosion properties of the parts.

Design/methodology/approach

Hot isostatic pressing (HIP) process, various heat treatments and their combinations were applied to the AlSi10Mg parts produced by direct laser metal sintering (DMLS).

Findings

It has been found that the HIP process, which is a post-processing process, reduces the amount of porosity in DMLS-AlSi10Mg material, thus improves corrosion resistance significantly.

Originality/value

In this study, the HIP process and subsequent T6 heat treatments were applied to AlSi10Mg parts produced by the DMLS technique. The study aims to increase the corrosion resistance of AlSi10Mg parts by reducing porosity with the HIP process and by altering the microstructure with the T6 process.

Article
Publication date: 14 June 2021

Faraz Afshari, Azim Doğuş Tuncer, Adnan Sözen, Halil Ibrahim Variyenli, Ataollah Khanlari and Emine Yağız Gürbüz

Using suspended nanoparticles in the base fluid is known as one of the most efficient ways for heat transfer augmentation and improving the thermal efficiency of various heat…

503

Abstract

Purpose

Using suspended nanoparticles in the base fluid is known as one of the most efficient ways for heat transfer augmentation and improving the thermal efficiency of various heat exchangers. Different types of nanofluids are available and used in different applications. The main purpose of this study is to investigate the effects of using hybrid nanofluid and number of plates on the performance of plate heat exchanger. In this study, TiO2/water single nanofluid and TiO2-Al2O3/water hybrid nanofluid with 1% particle weight ratio have been used to prepare hybrid nanofluid to use in plate type heat exchangers with three various number of plates including 8, 12 and 16.

Design/methodology/approach

The experiments have been conducted with the aim of examining the impact of plates number and used nanofluids on heat transfer enhancement. The performance tests have been done at 40°C, 45°C, 50°C and 55°C set outlet temperatures and in five various Reynolds numbers between 1,600 and 3,800. Also, numerical simulation has been applied to verify the heat and flow behavior inside the heat exchangers.

Findings

The results indicated that using both nanofluids raised the thermal performance of all tested exchangers which have a various number of plates. While the major outcomes of this study showed that TiO2-Al2O3/water hybrid nanofluid has priority when compared to TiO2/water single type nanofluid. Utilization of TiO2-Al2O3/water nanofluid led to obtaining an average improvement of 7.5%, 9.6% and 12.3% in heat transfer of heat exchangers with 8, 12 and 16 plates, respectively.

Originality/value

In the present work, experimental and numerical analyzes have been conducted to investigate the influence of using TiO2-Al2O3/water hybrid nanofluid in various plate heat exchangers. The attained findings showed successful utilization of TiO2-Al2O3/water nanofluid. Based on the obtained results increasing the number of plates in the heat exchanger caused to obtain more increment by using both types of nanofluids.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 32 no. 1
Type: Research Article
ISSN: 0961-5539

Keywords

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